Walt Disney Company Case Analysis - 1585 Words

The Walt Disney Company has been known to more than just the Americans. It has made a worldwide impact in the entertainment industry for several years. With the popularity of the Walt Disney Company, it was no question for them to expand into something bigger than just their media output. The success of the Disneyland theme park in the USA has made quite an impression internationally. So much so that the number of foreign or non-American citizens visiting the original Disneyland theme park was something to take note of. Through extensive research and planning, Disney was motivated enough to create theme parks around the world. By doing this, Disney was staying true to its mission: â€Å"The mission of The Walt Disney Company is to be one†¦show more content†¦According the the readings it is currently popular in Japan to embrace American culture. As such the Oriental Land Company capitalized on this and more or less made Tokyo Disneyland a carbon copy of the original with all the signs being in English and serving usual American food. There was however a concession made to include Japanese history so as to be unique in a sense. For Paris Disneyland on the other hand their success can be contributed to fortuitous events and the willingness of the management to adjust to European culture. Fortuitous events because due to the problems listed earlier for Paris Disneyland, it almost went bankrupt and only managed to survive due to an investment by a Saudi Arabian investor. As time passed however, the management finally adjusted policies in such a way so as to make going to Paris Disneyland attractive to Europeans, namely removing the wine ban. As such they now make a small profit, with the number of visitors easily double those that visit the Louvre. For the shortcomings of the parks, some can be attributed to outside factors. For example during the winters the park, Paris Disneyland, wasn’t as accessible as the other Disneylands due to the weather. Even though they took certain measures to mitigate the cold, it wasn’t as effective as they would have hoped. Another reason for trouble were the cult ural differences amongst all the Disneylands except perhaps for the Tokyo one as the AmericanShow MoreRelatedThe Disney Company : Organizational Culture1542 Words   |  7 PagesThe Walt Disney Company is a diversified multinational entertainment organization with five business sectors encompassing media networks, resorts and parks, studio entertainment, consumer products, and interactive media (The Walt Disney Company, 2014). Starting in 1923 as a simple cartoon studio, The Walt Disney Company has since evolved into a powerful, international, media enterprise employing nearly 180,000 people in over 40 countries (The World’s Most Valuable Brands, n.d.). 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