J.B. Priestly & the story Essay

After the Inspector’s departure Birling admits that he has â€Å"learnt a loti from his visit. However, he immediately singles out Eric as â€Å"you’re the one I blame for this [the scandal]i , so he still seems to have little notion of community as he should, if he had learnt anything, be saying â€Å"we’re the ones to blame for thisi. Instead he seems to be shifting blame from himself. We can also see that as soon as the characters begin to construct doubts about the legitimacy of the Inspector he tries to find a way out of his predicament. As the story unravels he becomes â€Å"excitedi on discovering that the Inspector is not real and soon he has managed to put the whole episode out of his head, despite protests from Eric and Sheila who try to tell him that â€Å"you still haven’t learnt anything. i Birling is far more concerned about what may happen if the news comes out in public than whatever he did to Eva Smith and makes fun of Eric and Sheila for â€Å"not being able to take a jokei. However, the phone call he receives at the end of the play is not at all funny to him. To sum up, from the play we can see that when Birling preaches his â€Å"every man for himselfi philosophy he is very assured that he is right. The Inspector’s questioning manages to make him change his mind slightly although he is still sure of what he believes in. When he sees a chance to get out of the embarrassing situation he has been put into he grabs it with both hands and manages to forget the lesson he has learnt during the evening. Sheila is probably the character who changes the most during the play. At the start of the action she is very happy about her engagement, â€Å"pleased with life and rather excitedi. However, even at this point we pick up some of the qualities in her that are so marked later in the play, such as her clear stating of opinions which can be seen when she half-teases Gerald about his absence during the summer and her opinion of wine drinkers. Sheila’s reaction on receiving her engagement ring from Gerald show her state of mind: â€Å"Sheila: Oh – it’s wonderful! Look – Mummy – isn’t it a beauty? Oh – darling! i Sheila appears to be inattentive over her father’s speeches at the dinner table and has to be told to listen. This suggests that she neither find his opinions interesting nor agrees with them, which may point to her future conduct in the play. Sheila’s explanation of her conduct when interviewed by the Inspector shows how naive and thoughtless she was up to that point. However, unlike Birling she feels very upset about her conduct, shown by her running out of the room sobbing when first shown the photograph of Eva Smith. She also swears that she will â€Å"never, never do it [behaving like that towards others] again to anybodyi. This is a turning point in the play for Sheila. Almost at once she sheds her image of being a naive and ignorant young lady and takes on the most profound understanding of the Inspector’s message. During the rest of the play she often makes several cutting remarks during the other characters’ i interviews’ with the Inspector. For example, when the Inspector is talking to Mrs Birling she warns her mother not to block herself from Eva Smith in her answers to his questions: Mrs Birling: †¦ And in any case I don’t suppose for a moment that we can understand why the girl committed suicide. Girls of that class — Sheila : Mother, don’t–please don’t For your own sake, as well as ours, you musn’t. — Mrs Birling: Musn’t – what? Really, Sheila! Sheila : You musn’t try to build up a kind of wall between us and that girl. If you do, the Inspector will just break it down†¦ Incidences such as this, where Sheila is clearly contradicting the opinion of her parents, lead Mrs Birling to remark to the Inspector that â€Å"You seem to be making a great impression on the childi. The Inspector’s response, that â€Å"we often make an impression on the young onesi is proved to be true. The younger characters – Sheila, Eric and to an extent Gerald, are able to see the Inspector’s message realise that he is right. However, the older characters are too entrenched in their beliefs and still stubbornly cling to what they believe in.

Gender and Emotions: Different Gender Shows Different Emotional Behavior Essay

Based from my observations, men are more action-based while women are more verbal-based when it comes to expressing their emotions. Women tend to misunderstand men because men tend to keep most of their emotions to themselves. They usually express their emotions through actions. Women sometimes, if not regularly, ask the questions–‘how are you doing,’ ‘what are you thinking,’ or ‘why are you doing this/that’–when the one they’re talking to suddenly became quiet or, simply, just to start a conversation. Some men find it sweet in some way if a woman ask them these questions but commonly men find it a nuisance especially, when it’s been asked repeatedly. Women, even the quiet ones, are talkative when the topic of the conversation is about expressing emotions or, simply, share experiences. They always search for someone that would listen to them whether the person they found is a man or a woman. If a man were to listen, they would usually hold back their emotions while a woman is pouring out hers. In expressing emotions, men act while women talk their feelings. Firstly, what is gender? According to the Webster’s Dictionary of the English Language: International Edition, gender, as a noun, is the â€Å"classification of words†¦according to the sex of the referent† (Webster’s, 1994). Gender classifies a person or an animal as male or female. In human, it classifies the person as a man or woman, boy or girl, or, male or female. Mainly, gender is what differentiates men from women. Secondly, what is emotion? According to Kendra Cherry, a writer specialized in psychology, child development and education and author of the article â€Å"Theories of Emotion: Major Theories in Emotion† in Emotion, stated that, â€Å"emotions exert and incredibly powerful force on human behavior† (Cherry, 2005). This statement is true. What a person feels can affect the quality of the work done in the workplace or in the school. Emotions can also have its effect during a family time especially, when negative emotions arise. When such emotions occur, people start making mistakes, being absent-minded, ignoring a person’s call, and many more. According to the authors of the book, General Psychology: Fourth Edition, emotion is a â€Å"response† of the individual which â€Å"involves changes† internally and externally. It is described as a â€Å"complex process involving minute physiological, neural, and glandular changes† in the whole body (2004, p. 180). These state that emotions cause a process to occur which involves socializing with others to get a feedback from them. Once a feedback had been received, the body will be stimulated to show the emotion of the person on the topic or on the situation. To simplify what is emotion, emotion serves as a glimpse into a person’s behavior through the changes occurred or is occurring in the body. Lastly, what is emotional behavior? Based on the book, General Psychology: Fourth Edition, â€Å"†¦communicating an emotion like the use of the hands and body movements, and gestures; but people seem to pay greater attention to facial expression† (2004, p. 183). This statement states that any movement that the body does show the person’s emotion at that moment whether knows of it or not. The human body speaks of what emotion is being kept inside such as anger, fear, jealous, joy, lonely, love, sadness, and surprise. These emotions are characterized with recognizable gestures of the human body such as–in joy, smiling is a sign that a person is joyful; in sadness, teardrops will fall, and many more. To put it in short terms, emotional behavior is described as expressing the emotion through the use of the body or parts of it. In this research paper, comparison and contrast will be conducted between men and women on how they show some of the emotions mentioned before. It will enlighten the reader’s knowledge on how the opposite gender may react on specific situations. It will also give the reader a small glimpse into the emotional aspect of the opposite gender. This research paper can serve as a guide in dealing emotions not only that of the reader’s but also that of others. I. Anger Anger, according to Webster’s Dictionary of the English Language: International Edition, is an emotion that shows â€Å"rage or passionate displeasure† (Webster’s, 1994). This means that anger is an intense emotion which might result to injuries. Even though it is an intense emotion, it can be prevented. Men and women show anger in an almost similar way. They only differ in the time it takes for them to go destructive at each other. Whether the person is a man or a woman, anger can still be a dangerous emotion. From the Christian Community Bible: Fourth Edition, the verse, James 1:20, states â€Å"for human anger does not fulfill the justice of God† (Bible, 1990). This verse tells that if a person is nurturing anger, eventually, this will cause that person to commit a sin or, as people would call it, a crime. Once, my high school teacher, Teacher Beverly Sumpio, had said, â€Å"Satan’s minions take pleasure on people with negative feelings by manipulating and causing them to stray away from the path that God has chosen for them† (Sumpio, 2008). This quotation states that Satan’s minions don’t waste time when a person is absorbing a negative emotion because it’s like food and entertainment for them. When a person is angry, there is a great possibility that the emotion can’t be compressed inside. If this were to happen, expressing anger shows shouting at others, destruction of things, and even, hurting their selves or others. In short, anger is a negative emotion that may cause destructions. Through my observation, men tend to release their anger by acting them out like the scenes from the movies such as punching a wall, kicking garbage cans, and even to the extent of almost destroying his room. But, these are just on non-human things. Things may get ugly when people are used as punching bags for an angry man and even worst if women are victimized by this anger. But, here’s one thing, most men would feel much better after releasing their rage on something. If men were to feel slightly angry, then they can compress it to themselves and hide it until surpasses. Therefore, men express their intense anger by acting it out so that they wouldn’t harm themselves even more than that of expressing them. When it comes to women and their anger, women are more into talking or rather shouting them out. Based on my own experience, when women are angry with each other, they talk it out with each other. If the person who is angered upon is not present, talking about the anger that one has with other people is almost like backstabbing. After telling a few persons and giving time to calm their selves, eventually, the anger will subside. In a fiery conversation, women both cry and shout at each other. The worst case scenario in a conversation is that when women start to tag at each others’ hair and rolling over each other because of the anger they felt. When things get out of control, women would become destructive in a way like throwing anything they could reach anywhere, shouting from the top of their lungs, and possibly, causing to carry a grudge at the person angered upon. As much s possible, women avoid conflicts because it takes a very long time to forget about the anger completely. According to Dr. Israel Helfand, a Vermont marriage and family therapist and author of the article â€Å"What Lies Behind the Anger of Men? †, stated that when men were boys, they were taught that showing anger is â€Å"unacceptable† especially when a woman is present (Helfand, 1992). If a man and a woman are an gry at each other, at first, the fight will start by talking. Then, it will quickly develop into a fiery conversation where both of them started to shout at each other. When the man feels like he is losing the fight, he has two choices to choose upon–to walk out or to raise his hand. If he chooses to walk out then he is not only saving his dignity as a man but also saving the woman. Why is he able to save the woman? It’s because scars and bruises wouldn’t appear and her dignity as a woman will also be saved. In a fight between a man and a woman, the man usually acts as the off-switch of the fight because it takes more fuel to make a woman engaged into a destructive kind of anger than that of a man. II. Fear  Based from the Webster’s Dictionary of the English Language: International Edition, fear is the â€Å"instinctive emotion† when a person is faced by â€Å"danger, pain or evil† (Webster’s, 1994). This statement means that fear can be seen when a specific situation happens. An example is when a boy is chased by a barking dog. Instincts would tell him to run or be bitten. In the end, the boy would run as fast as he can to avoid being bitten because he knows that it’ll hurt when he gets bitten. Fear strikes when the human mind knows that something bad will happen. As a result, it will instruct the body to avoid that something. In short, fear is the emotion that one feels when one is threaten. When men are faced with something that they fear, they try to hide it as much as possible. They don’t want anybody to see them frightened because they’re afraid of what people would say especially, when women are around. People would say that the man is weak when he gets scared of things. That’s why they chose to hide it or face their fear even for a moment. Men fear many things. Commonly, when men are afraid, they look pale, shiver in place, stop moving and sometimes, deny fear but the tone of their voices give the int of fear in them. They are not exempted of having this emotion because of their masculinity or toughness. Aside from God, there are varieties of fear. There are men who are afraid of going into a relationship because they fear rejection and responsibility. In the presence of a woman, they certainly don’t allow themselves to show fear because the woman might be disappointed if a man is displaying this. Men are careful when to show their fear in something. But, phobias are understandable because even men can’t hide fear when this type of fear is faced. Therefore, even men are sometimes afraid. According to â€Å"ABC’s of the Human Mind† from Reader’s Digest, in a woman’s case, fear can serve as â€Å"a protective device† (Digest’s, 2006). Why? It is because women don’t like to be hurt so they avoid things that might hurt them. This may show that women are always thinking about themselves but the truth is that women are just taking precautionary measures. When faced by their fear, women would froze in place, would cry their eyes out, would look pale as a ghost, would hardly breath, would run or get away as they could, or, the most common reaction, would scream on the top of their lungs then panic might take place. Women are very careful in choosing situations. They think of the consequences and the out come of the situation. If the outcome is to be hurt full on her side then she would avoid that situation. There are women who also try to hide their fear by acting tough. But, the truth is that deep inside their scared to the bones. An example of this situation is when a mother and a daughter got kidnapped. Now, this situation is commonly seen in several movies. The mother would try not to cry in fear in front of her daughter while the daughter is crying pools of tears. In truth, the mother is as scared as the daughter. But, she can’t show it because she knows that crying would increase the fear that is felt by her daughter. Therefore, the mother would compress her fear and tell her daughter that everything is going to be all right even though it’s not. To simplify everything, women uses fear to protect themselves and others. Fear is an emotion that might be triggered suddenly. Like it was stated earlier, fear is instinctive. When in fear, the human mind may take control of the human body. It can cause the body to move whether you want to or not. In handling fear, men are better in hiding it while women react at the very moment by either screaming or panicking. Men are more composed while women may breakdown. In an unexpected situation, such as being held at gunpoint by a burglar, men are more likely to fight back because it’s how they react. Women, on the other hand, would gladly give the things that the burglar is asking for to avoid being hurt. Men are quiet about their fearful experiences while women tell theirs to others who are interested in hearing. Therefore, fear is an emotion that everyone feels when something bad is going to happen. Men quiet down while women chatter more. III. Jealousy Jealousy, as the Webster’s Dictionary of the English Language: International Edition defines, is a â€Å"state of fear, suspicion or envy caused by a real or imagined threat or challenge to one’s possessive instincts† (Webster’s, 1994). This definition shows that jealousy is a mix of several emotions. A person may feel jealous if something important is being taken away little by little. Jealousy shows up when it involves two persons generally in lovers. Men and women usually try to hide this emotion especially when there’s a relationship involve between the two since jealousy shows that they have little trust at each other and it may cause the destruction of the relationship. In other words, jealousy is born when the person’s possessiveness over something is at stake. In my observations, jealousy takes a toll in men’s emotional state. The most obvious cause of jealousy for men is the redirecting of attention of the woman he loves. If jealousy is mild then they try to hide it. But, some men cope by acting them out. Like swaying back and forth, walking away from the scene, or turning away. Another coping mechanism of men is the devotion of his time, effort and attention on something else just to take his mind off the things that makes him jealous. If the woman he loves is mingling with other men, regardless if these men are friends of his or not, and he suddenly changes his attitude and tone of talking, then chances are that he is jealous. To avoid a man’s jealousy, the woman he loves should mingle less with other men aside from him. If jealousy has already grown then stopping its development is to say simple ‘sorry. If the woman knows that the man is jealous because of her actions then she would mingle with him more. By noticing what he does, poking his tickle areas, making him smile and even to the extent of being annoying might be enough to make him forget the jealousy. By doing these things, it can give attention and a sense of importance which he longs for. These factors are no t fixed because it depends on the situation and the personality of the person involved. In short, jealousy is obvious in men but that’s from what I observed. Based from my observations and experiences, women can be jealous because of many things especially, when their husband or partner is involved. When men ask permission from their wife or partner to go out with some friends, women would usually say these statements: ‘sure, go ahead,’ ‘okay, I understand,’ or, ‘it’s your choice. ’ They’re all positive statements but hidden behind those words is the irritating feeling of jealousy. Having your husband or partner spending time with someone or something else is very irritating to the nerves. But, no matter how much women hide their feeling of jealousy, it still can be seen in their eyes. They know this, therefore, they try to avoid eye-contact and make themselves busy with other things. A woman’s jealousy can go away as quickly as it came by simply noticing what she has been doing, or, for a more effective result, by spending quality time with her. Making meals for her, cuddling her, or whispering sweet words in her ears would be the right mix of things to do to make her forget about her jealousy and, possibly, make her fall in love again. Women like these things because it makes them feel important. Then, every problem during the day would just go away within seconds. But, take note, don’t let the jealousy stay too long because develops through time. Therefore, the longer jealousy stays, the harder it goes away. That’s according to my observation but, like I stated earlier, it still depends on the personality of the person. According to Dr. Gail Saltz, a psychiatrist, she stated in her article â€Å"Jealousy: Is It the Same for Men and Women? † that â€Å"jealousy is an emotion all of us experience at some point in our lives† (Saltz, 2006). It’s true that all men and women experience jealousy whether it’s obvious to the eyes or not. Women would try to hide their jealousy by focusing on something else or by agreeing to what their husband or partner is trying to ask permission for. Men, on the other hand, are almost the same as women when they get jealous but their jealousy is somewhat obvious in some way. Therefore, men and women express jealousy in almost the same manner. IV. Love As the Webster’s Dictionary would show, love is â€Å"a powerful emotion† that one feels for another and develops with â€Å"deep affection, devotion or sexual desires† (Webster’s, 1994). This statement has been portrayed in many movies. Many drama or romantic movies portrayed love as the most powerful thing in the world and this is true. Love can either be a bad thing or a good thing in a person’s life. Having someone who inspires, motivates and cherishes you can cause you to improve your performance in work or in school. That’s the good thing about love. The bad thing is when you fall out of love. When you devoted most of your time and effort into your relationship then suddenly your relationship would fall apart, you might give up on things like school, work, family, and even to the point of giving up on living. Based from my high school teacher, Sir Oliver Samson, he stated â€Å"†¦don’t give a hundred percent in loving someone. Leave some for yourself†¦Ã¢â‚¬  (Samson, 2010). This statement means that you should also love yourself even not in the same percentage as you give to your partner. Because, loving yourself serves as a back up plan when your relationship would breakdown. In short, love is powerful that has good and bad effects. As stated before, men are action-based. They won’t say that they’re in love with a woman until they’re sure of it. But, before they confess their love, some simple signs would arise. Like getting jealous when the woman he loves is spending time with other men, trying to corner the woman to spend some quality time with her, joking around when in fact telling the truth, asking questions to the woman even though is not needed, giving his time when needed by the woman he loves even though he is very busy, doing just about anything to get noticed by that woman even to the extent of looking like a fool in front of everyone else, and sometimes, shying away when that woman comes close. Women find it difficult to tell whether he is serious of what he is saying especially, when he is a comedian type. A line from an anime series, Solty Rie, stated, â€Å"All jokes are composed of half true and half false. † This line is somewhat true because even a comedian puts some truth into his jokes. According to a friend, Jane Marie Tamayo, she quoted, â€Å"†¦even the smartest man can become a fool when it comes to love†¦Ã¢â‚¬  (Tamayo, 2006). What she stated was true because, like it was stated before, love is powerful. It can change a person completely. Love can turn a bad man into a good one. The change can be noticeable. An example of this change is when the man is smoking then he suddenly stops doing it because his wife or partner told him it’s bad for the both of them. There are men who do what their wife or partner told them to do. This is where what Sir Oliver Samson, my high school teacher, had said comes. â€Å"Treat your wife like a queen and she will treat you like a king† (Samson, 2009). This statement also shows that a man shows his love by giving his service to the woman he loves. By doing this, it also displays his devotion to her and to their relationship. Therefore, when men express their love, they show it and later on, they say it. In the topic of love, women, on the other hand, say that their in love with someone. They would usually tell it to their female friends first. Men, relationships and the love life of others are the most common topic that a circle of female friends would chatter about. This doesn’t mean that women are noisy about other people’s life. It only shows that women especially, those who are single, are searching for Mr. Right. But, this search isn’t a walk through a park. It’s like searching for something that you know it’s one in a billion. Even though that this search is that difficult, all women hoped for a fairytale love story as their love life. There are some women who think of love as nothing. But, the truth is that they too hoped for this kind of love story once in their life. They just haven’t found their story yet or they got hurt in the process of finding it. When a woman is in love, she would devote her time and effort to the man she loves and doesn’t expect to receive anything in return and sometimes, shows concern like a mother. Always wanting to know what he might be doing and if he is thinking of her. Some would shy away. Others would deny it but it’s plain to see that she’s in love with him. Sometimes, women act differently if that special guy in around. A good example of this statement is when a woman with a strong appetite would suddenly become unable to eat or become a slow eater when the guy she likes is in front of her or staring at her. Nowadays, the statement ‘I love you’ can be said to almost everyone. But, for women, there comes a time when saying ‘I love you’ to someone will become difficult to say or it can be said but only once to a specific person. To sum it, women say it and may act it but there are some women who would say that there in love although they can’t show it because they may not know how. So when a woman says ‘I love you’ to a man that she loves and really meant it, it can be seen in her eyes that she meant what she said. Love is a complex emotion. People can become fools because of it. When a man and a woman are in love with each other, they experience joy in having to see each other smile. But, why do many love couples experience break ups? One reason is the happiness of one of the said couple. This statement is applicable when one of the said couple is showing more sad expressions than that of happy ones. To further explain this statement, here is an example. A couple is spending some quality time together but one of them is not enjoying as much as the other. Let’s say the man is the one who is not enjoying much. The woman with him would think that ‘I’m boring to be with,’ ‘he’s not enjoying,’ ‘I guess he doesn’t like me anymore,’ or ‘he deserve someone better. These ideas not only pop up in the minds of women but in men as well. Most break ups are hurtful because the way of explaining is not clear even though the intentions are good. There are people who are satisfied in just loving someone from afar. They’re the ones that would sacrifice their own happiness just to see that special someone happy. In short, men are into showing the love th ey have while women are more telling their love. Conclusion In the emotions that had been discussed, men are more on showing than women. Women, on the other hand, are more open which means that they are more into talking. The time span that the emotion becomes noticeable is also different like in the first chapter, anger. Women are noticed immediately when angry but they are all talk. Men shout as well when in anger but they go destructive much quicker then women. In the second chapter entitled as fear, men are more skillful in hiding their fears or their experiences of it than women. Women would show fear and after experiencing it, they would talk about it. The third chapter which is jealousy is a very interest topic to tackle. The most common reaction of a jealous man is the sudden change in attitude. In women, it’s denial. The fourth and last chapter discussed was titled as love. Men don’t say but show that’s why women are sometimes get confused of what they might be doing and for what reasons. Women, on the other hand, normally say it and sometimes they put it as a joke but it’s really true. Like I stated in the beginning of this research paper, men are action-based and women are verbal-based.

Marketing strategies of the mass-market chocolate industry Essay

This report is an evaluation of the marketing strategies used in the mass-market chocolate confection industry in the United Kingdom (UK). The four brands this report studies in detail are Cadbury, Galaxy, Kit Kat, and Maltesers. The UK mass-marker chocolate confectionary market is the biggest in the European Union and sales are heavily reliant on a solid marketing strategy. Using the four brands mentioned above this report investigated the following, segmentation, targeting and positioning, consumer buyer behaviour, promotion, pricing, product, and placement, social media strategies, and communication strategy. Finally, this report gives critiques on the effectiveness of the marketing strategy for the four selected brands and recommendations on how they might improve. Of the four brands studied, only Galaxy uses demographic segmentation by focusing on women but all four use behavioural segmentation by focusing on benefits sought from eating chocolate. Cadbury targets creative individuals, galaxy targets the indulgent types, Kit Kat targets tired employees, and Maltesers targets those in search of guilt free chocolate. Cadbury positions itself as a creative brand, galaxy as a treat, Kit Kat as a break bar, and Maltesers as the lighter way to enjoy chocolate Chocolate is an impulse good and need recognition is usually stimulated upon seeing the packaging, where as information search is usually omitted or happens very quickly. When it comes to evaluating alternatives consumers, positioning and brand personality come into play. Finally, the choice to buy or not to buy happens very quickly. Cadbury was the only brand found stay in contact with consumers post-purchase by sharing recipes that one could make with Cadbury products. Each of the four brands use adverts, sales promotion, sponsorship, and social media to increase brand awareness. However, no promotional material gives information about pricing because retail outlets set their own prices. Most mass-market chocolate bars are around the same price and can be found near tills at retail supermarket outlets as well as off-license stores across the nation. All four brands are connected to their consumers via social networks, with the exception of Galaxy and Maltesers who do not have twitter accounts. Each brand uses social networks to reinforce their positioning strategy. Cadbury uses it to encourage creativity and audience participation, Galaxy uses it to remind women of the irresistibility of chocolate, Kit Kat uses it to remind its fans to take a break, and Maltesers uses it to celebrate is 75th birthday. This report concludes by recommending that Cadbury should identify a clear branding message because currently its adverts are always open to interpretation. Galaxy should stay in touch with customers post-purchase with recipes for irresistible chocolate desserts. Kit Kat should continue having a strong focus for all communication material and Maltesers should communicate its original message, a lighter way to enjoy chocolate, more explicitly.

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Management Information Systems IT Project - Essay Example CRM greatly impacts the running and overall performance of a business. The most important effect of CRM is the reduction of costs. Effective management of customer relation has direct positive effects on the profits of the business and also increases customer loyalty. It also increases efficiency as the customer correspondence is channelized through technological means such as online services. Application of social business strategies may be used for enhancing the procedures of sales, services and other business aspects. The CRM users typically include the customers, the company employees who use it to communicate or collect information of customers and the general public who use it for general information purpose or potential customers. CRM facilitates each user with simplified and hassle-free solutions. A company employee finds it easy to categorize and classify the customers according to company parameters and priorities. This allows for better coordination and better accommodates the quality market (Anderson, Kristin & Kerr, pp. 18). The customer finds it comfortable to have a channel to communicate their concerns and issues to the company and a quick response usually translates into sales. For people in general, CRM provides the right tools for social analysis and allows for reaching the desired market in efficient manner and reduce redundancies. People also get attracted by the features provided by CRM and turn into potential future customers. The CRM strategy of implementing software and electronic communication means has eliminated the manual work to a bare minimum. The present day customer finds the web to be the easiest way of acquiring information. CRM caters for this tendency effectively. Features like customer services, helpdesk and online customer care representatives allow for more customers to be attracted to the business. The company also operates without fear of losing data as the use of cloud computing system allows for data backups to be

An Empirical study of determinants of capital structure of Essay - 1

An Empirical study of determinants of capital structure of non-financial companies in Egypt before and after the financial crisis - Essay Example The current financial crisis therefore has significantly affected the financial institutions of the world along with other non-financial institutions also. Due to this reason, the overall extension of credit to the non-financial institutions has been affected over the period of time. It is however, important to note that international banks specially working in developing countries have relatively limited contacts or business relationships with the international banks therefore they have not been affected the way international banks have been. In countries like China where the financial sector is mostly under the control of government, banks exposure towards toxic debt is limited therefore despite having the international presence, these banks are not fully affected by these changes. It is also however, critical to understand that there is an indirect threat faced by the international banks due to general decline in the stock prices as well as the falling housing market. Since most of the banks do not keep most of their capital in the form of cash therefore declining asset values will force them to allocate more capital to cover the potential risks. In such an environment there are chances that the overall credit extension to private sector may decline and financial institutions may require the support of their governments to keep them solvent. Theory also suggests that a reduction in the bank credit may result into a decline in the investment activity in the country and this will invariably affect the growth and may result into the creation of unemployment within a country. Since most of the emerging countries such as China, India, Korea and Japan are depending on exports as their major economic variable for growth therefore the current financial crisis may result into the substantial decline in the export business and thus may

Difficulties in Managing Enterprise Resource Planning Systems Case Study

Difficulties in Managing Enterprise Resource Planning Systems - Case Study Example The Company made approximately 6000 customizations on the SAP system, but later began experiencing challenges when Kennametal made intentions to upgrade the system. The Inflexibility occurred in the sense that; upgrading the SAP system would take too much time and efforts that supersede the benefits of the upgrade. The cost that would be incurred by the Kennametal Company to upgrade the SAP system was determined to be relatively higher as compared to the projected costs. The alignment of an organization’s processes with the Enterprise Resource Planning System enables an organization to comprehend its complicated operational processes. This enables the company to operate faster and efficiently hence improving its competitive advantage. In addition, the application of the Enterprise Resource Planning System by aligning the processes of an organization towards its procedures enables the organization to customize its activities with regard to the applications of the ERP Systems; hence creating efficiency in its operations. One of the challenges that may be faced by aligning the processes of the organization to the procedures of the ERP system is that: There may be increased costs that are incurred when the user intends to upgrade some aspects of the system. Upgrading the system may also involve consumption of high amounts of time as well as relatively higher amounts of efforts. On the other hand, there may also be high costs of maintenance associated with ERP system especially if there is a vendor involved to provide maintenance services to the ERP system. In contrast with the strategy applied by the Dana Company to maintain their Enterprise Resource System by using an external vendor, I would opt for the use of internally trained IT experts to provide maintenance services to the ERP Systems. Basically, this idea would facilitate the reduction of extra costs that may be incurred to hire an external vendor. The initial costs of training or recruiting

Curriculum Map and Assessment Strategies Research Paper

Curriculum Map and Assessment Strategies - Research Paper Example With this in mind I undertake the task of handling the following activities. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Analyzing at least five significant characteristics (or needs) of high school students in my current educational setting. High school student has so many unmet needs because they are in their final transition into adulthood. In this stage, they begin a journey to separate with their parents as they explore and define their independence. For this reason, they have numerous developmental needs. At this juncture, the students are in the stage of making decisions; they ask whom they are, what are they best at, and what they will do after completing school. This means that they are evaluating their abilities, skills, and strengths among others. They face a lot of challenges especially from their peers. The students are constantly finding a place to belong and hence they depend on their peers to feel accepted and for affirmation. Additionally, they face intense pressure regarding risk behaviors and mutual relationship. As a result, they need to be guided in order to make concrete and compounded decisions. Therefore, they should be counseled on how to deal with academic pressures, how to make post-secondary decisions, overcoming college admissions challenges, how to undergo scholarship and the process of financial aid application and how to secure a job in the competitive world. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Proposed curriculum with at least three courses or concentrations for high school students as well providing a rationale for each course. Mathematics curriculum and its Rationale: Mathematics is a subject which helps in creating many opportunities and it enriches lives. This is because mathematics provides students with mathematical skills such as familiarizing with numbers and Algebra, geometry and measurement, probability and statistics among others. Additionally, it increases numeracy knowledge as an essential need for students in their work, civ ic and personal life. It also increases the students’ mathematical reasoning which is a vital necessity in the technological world. The mathematical curriculum focuses on developing mathematical understanding, logical reasoning, fluency, and methodical thought as well as problem-solving skills. These skills help the students cope with many situations in life as they employ mathematical strategies for making informed decisions and in solving problems. Additionally, the curriculum ensures that the student knows how to use mathematical models in other disciplines. English Curriculum and rationale: English is integral in learning and development of all students. This is because it helps in creating good communicators, informed citizens, and imaginative thinkers. By studying English students learn the skills of analyzing, understanding, communicating, and building relationships. English studies also act as the basis for developing skills and knowledge essential for, training, use in the workplace, and education among others. It also gives students courage to express themselves openly and fluently in public. English curriculum is a contributor for national and international building. In the curriculum students are helped to engage imaginatively and critically with literature. This helps in expanding the scope of their experience. The students are also taught how to speak, pronounce and communicate fluently. They are also taught how to dialogue and debate with people whom they encounter in

Labor and employment issues in the hospitality industry in San Research Paper

Labor and employment issues in the hospitality industry in San Francisco - Research Paper Example The Patient Protection and Affordable Care Act requires hospitality employers to provide heath care coverage for its full-time employees. The Act provides that employers with more than 50 full-time employees or full-time equivalents must provide heath care coverage for its employees. Such an employer will be subject to tax if one or more of its enrolls for cover through a state exchange and qualifies for a premium tax credit or a subsidy because the employer does not provide minimum cover or provides cover that does not meet minimum value or is inappropriate. The tax for the employer, in this case, ranges from $2000 to $3000 for every employee who is not covered. Hospitality employers with more than 50 employees must, therefore, provide minimum essential coverage in order to avoid these taxes. The tax liability can adversely affect the operations. In order to ensure that employees have the appropriate cover, it is essential for the employer to determine if it's employees are full-time employees. The Act provides that a full-time employee must work for at least 30 hours a week and should have worked at least 130 hours in the preceding month. This implies that both hourly and non-hourly employees qualify as full-time employees if they meet the criterion. Additionally, the IRS provides the use of the look back or stability period. Under this method, an employer will need to look back at a period of three to 12 months and if the employee worked an average of 30 hours per week then the employee qualifies as a full-time employee.

Operation management Essay Example | Topics and Well Written Essays - 3250 words

Operation management - Essay Example From this research it is clear that although OM is usually thought to be concerned with day-to-day operations of a limited number of resources and functionalities of a business, it is still an all encompassing field of study and more so in today’s fast paced business environment that demands that businesses brace up their operations strategies to face the highly competitive marketplace. While short-term goals of a business are important to be achieved in terms of efficiency and increased productivity, it is the business’s ability to achieve these results in the long-term that determines its success in the market, making it imperative that it tie its short-term efforts strategically for sustainability and profitability. Technological advancements and innovative approaches to business have constantly changed the face of the market for any business across the world, opening new avenues and options for implementing change in the way business is done. The sole focus being to increase productivity and reduce cost to attain a competitive advantage for survival in the long run. Different methodologies have been available through sets of frameworks for implementing the change strategically for operations of a firm and these will be explored and in the report. Research methodologies that are a best fit for implementing operations strategy will also be studied while exploring the concepts of soft systems methods like lean management, Six Sigma, etc. that help understand the relevance and success of operations strategy in OM.... that help understand the relevance and success of operations strategy in OM. Further, the process of OM itself will be understood with reference to the various development stages of a business in any market. 2. Defining Operations Management â€Å"OM is defined as the process of design, planning, controlling and executing operations in manufacturing and service industries† (Will et al., 2002). The management of a firm’s operations can be found to deal with a wide variety of activities including the design and management of products, services, processes and supply chains through acquisitions, development and utilization of resources at strategic, tactical and operational levels to deliver value to customer while increasing profitability for all the stakeholders of the business. OM encompasses tactical issues ranging from plant layout and structure, project management methods to equipment selection and replacement, operational issues like inventory management, process and production scheduling and controlling, quality control, and policies related to equipment handling and maintenance, etc. (MIT Sloan, 2011). 3. Strategy in Operations An operations strategy reflects what a firm does in the market and is one of the functional strategies of a firm that reflects its decisions which determine the direction of its operations. As the term operations refers to activities or functions of the firm that relate to the producing of products and services, operations strategy is well concerned with the long-term management of resources that are required to produce these products and services (Slack et al., 2010). 4. Importance of operations strategy a.

McDonalds Essay Example for Free

McDonalds Essay Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS, they provide a medical service for residents of this country, of course this isn’t to make a profit because their service is free, whereas companies in the private sector just want to make money to then develop further and release more products which they hope will make even more profit. The company from the private sector I have chosen is McDonalds. The company I have chosen from the public sector is Oxfam. About The Companies: McDonalds were founded in 1940 Richard and Maurice McDonald and Ray Kroc, they started off as one fast food branch on East street California, and over the last 70 years have rapidly become the most profitable and biggest fast food company in the world, competing against other fast food such as KFC, Burger King, Subway and Pizza Hut. No matter what these rivals threw at them they always have come right back with something new and better which is why McDonald’s have stayed at the top of the fast food chain. Oxfam are a non-profitable company, they are the UK’s largest charity which prides itself in helping 92 countries all over the world who are trying to fight extreme poverty including Ghana, Cambodia and the Democratic Republic of Congo. Oxfam rely on donations by the public which is why the advertising campaigns have become stronger and more persuasive as the demand for help and support in countries around the world has rocketed they have needed more and more donations to support families in serious poverty, people who don’t even have access to running clean water. Ansoff Matrix The Ansoff Matrix is a marketing technique that all companies in the private sector use, without using the structure of the Ansoff Matrix a company like McDonalds would not be able to survive or expand their brand to a different market. If a company uses its existing products to sell to its existing markets this is called Market Penetration. If a company takes its existing products to a brand new market, to a new country for example, this is called Market Development. If a company decides they are going to release new products to their existing market, like the Big Tasty at McDonalds, this is called Product Development. But if a company wants to try something completely different by taking new products to a new market this is called Diversification. Growth Strategies: Oxfam The image of a pie chart below shows how every  £1 donated to Oxfam goes to different parts of the charity, 7p of every  £1 is invested into the company to generate future revenue. 36p goes towards the emergency response system to give aid to countries that need the help immediately, such as the victims of the Pakistan earthquake in the summer of 2010. Oxfam provide water and sanitation facilities for 2,000 families living in the camp. 40p goes towards development work in LEDC countries and other worldwide projects in countries such as Tanzania where they have set up a local jewellery business and a primary school. 7p goes towards campaigning for change, another 7p goes towards fundraising costs and the final 10p goes towards the support and running costs for transport etc. Survival Strategies: Oxfam Because of the recent recession the rate of unemployment has rocketed in the UK, Oxfam offer a wide range of voluntary work that of course doesn’t offer pay for their labour but by doing voluntary work it counts as work experience and this looks great on a CV so people will want to apply so in the future they get a better chance in their future job interviews etc. Also the 7p of every  £1 donated to Oxfam is invested into the company to generate future revenue in the charity. Advertising: Oxfam The main advertising campaign used by Oxfam is putting on television adverts that are shown all over the country on channels such as ITV1, C4 and FIVE. These adverts normally show families in LEDC’s like Kenya for example, that are in extreme poverty with barely and food or clean water, so they are struggling to survive, they show this normally at a time when families in the UK are sitting at home eating their family meal, so when they see this family with no food whatsoever they begin to have sympathy for them, and seeing that for just  £3 a month they could sponsor this charity so the family they can see on their television could eat a satisfactory meal or at least food to survive. Relationship Marketing: Oxfam One way Oxfam have used relationship marketing is great customer service, all Oxfam employees and volunteers go through a various amount of training courses before they qualify to work at a branch or travel around the world to give aid to people in poverty. This is good because if someone walks into an Oxfam branch to maybe give some of their belongings to the shop so they can sell them or if they go and sign up to sponsor them they will be greeted with a smile and a happy tone, which makes the customer feel comfortable straight away, and of course if someone feels comfortable in a place where they are receiving a service they will want will to come back again to support this cause further because they trust them. Growth Strategies: McDonalds McDonalds use a wide range of growth strategies, one of these are Franchises. A Franchise is where a company (McDonalds) sell a branch of their business to someone and give them the right to sell their products, but of course because it is still a McDonald’s branch it will still draw in more customers as more McDonald’s Franchises pop up around the world, because eventually there will be more McDonald’s branches to the square mile than ever before, which will increase the popularity of McDonald’s compared to its rival fast food outlets. Another growth strategy is introducing new products such as the McFlurry, the McFlurry has been sold for 14 years at McDonalds, throughout the 14 years they continuously release new flavours of the product an example of this is the McFlurry Flake, which has been released this year. This is a growth strategy as the company improving its flavour range so demand for the product will rise and therefore McDonalds will earn more profit. Survival Strategies: McDonalds One survival strategy that McDonald’s currently use is the 99p Saver Menu. The 99p Saver Menu is a special offer that McDonald’s promote in majority of their advertising campaigns, it consists of a selection of products which they have reduced the price to 99p such as the cheeseburger, the mayo chicken and the classic McFlurry, the menu also have other desserts such as the Apple Pie and donuts. This is a survival strategy because they want to increase sales, the want the demand of products to go up so they will earn more profit and the customers believe they are getting a good deal so they will buy food from the 99p Saver Menu again. Another survival strategy is the way that throughout the course of the year they rotate their menus, such as the introduction of different twists on the classic McFlurry, such as the Flake McFlurry and the Chocolate Fudge Brownie McFlurry, by doing this they are bringing new products into the market which will grab the eye of customers, if they see that a new McFlurry has been released they will more than likely want to try it to see what it is like, and of course if they like it they will want to buy it again and want to try the next one that comes out when the menu rotates once more. Eventually by doing this there will be a higher demand for the McFlurry so there will be a rise in sales and their profits will also increase. Another survival strategy currently enforced at McDonald’s is the removal of less profitable products, like the Angus Burger for example, this was released in 2006, for a short while there was a high demand for this product because it was new and exciting, but after a couple of months, less people bought the Angus Burger, which meant the demand for this product decreased, and so did McDonald’s profits. McDonald’s realised they had made a mistake with the Angus Burger so they removed it off their menu’s and stopped selling the product to prevent further loss in sales and a bigger decrease in profit. Advertising: McDonalds Because McDonald’s is a worldwide company they have advertising campaigns set up all around the globe, all year round. The advertising technique that most people will be able to relate to is their memorable â€Å"M† logo and their catchy slogan â€Å"I’m lovin’ it† because this advertising technique is so simple this makes it exceptionally effective because people remember it, if they are driving along and see a sign with the â€Å"M† on it they will know that there is a McDonald’s nearby, and if they are abroad where there are many McDonald franchises more people will want to eat there because they know they can get good fast food from a place they are used to eating at back home. Another advertising technique McDonalds used this year in particular is that alongside Coca Cola they were the main sponsors for the London 2012 Olympic Games, they have been a proud supporter of the Olympic movement for nearly 40 years, and this year have called themselves the â€Å"Official Restaurant Of The Olympic Games†. McDonalds commitment to the Olympic Movement began in 1968 when the company airlifted hamburgers to U.S. athletes competing in Grenoble, France. They first became an Official Sponsor of the 1976 Olympic Games in Montreal, and in 1984, McDonalds and their franchisees provided the funds to build the Olympic Swimming Stadium in Los Angeles. In 1998 they became a worldwide sponsor at the Nagano Olympic Winter Games and continued that commitment through the London 2012 Olympic Games. Relationship Marketing: McDonald’s At McDonald’s there are many perks than can be experienced just by sitting in their restaurant, free Wi-Fi is one of these, and modern comfortable seating is another, if someone would like to sit back comfortably and continue their work into their lunch break while eating a nice Big Mac meal then they can, internet access is installed into most McDonald’s franchises. Another way McDonalds use relationship marketing is the Happy Meal, with statistics showing that the amount of children and teenagers becoming clinically obese there is no wonder why this option on the menu is so popular, it is basically a small kid’s size meal, it comes in a nice card box with puzzles and colouring sides on it which to a child is attractive enough, but all year round they also include a toy inside the happy meal box, usually related with what is big at that specific time, like a new children’s movie being released for example, the toys in a Happy Meal will more than likely be characters from that movie, this is a great use of relationship marketing. Comparison: Both Companies In this task I have had to explore into the marketing techniques of one company in the private sector and one company in the public/voluntary sector, to see how effective their growth strategies, survival strategies, their advertising techniques and the way they use relationship marketing in store and in other parts of the company. After looking at both of their growth strategies I have noticed no similarities with the way they use them with the points I have stated due to the fact that McDonald’s use the Ansoff Matrix a lot in their growth strategies and Oxfam do not, they prefer to promote the fact that 84% of your money goes directly to giving aid to poverty stricken countries, 9% goes towards support costs such as transport and the remaining 7% is invested into the company to generate future revenue. After looking at the other aspects of the company I have discovered that although Oxfam has a very strong marketing technique with highly trained employees with their great cu stomer service, and their flawless advertising campaign, nothing can compare to the strength of the McDonald’s empire’s marketing techniques.

The Origins Of The Modern World History Essay

The Origins Of The Modern World History Essay Wonderful synthesis of recent scholarship on Rise of the West literature with an economic and ecological focus. Uses Global Historical Context to address most issues addressed in the Modern World History course. Use as: Teacher background Use isolated quotes/ chapters for all levels Review book at end of AP curriculum for review Questions raised: How did industry and European-style countries called nation-states-rather than highly developed agrarian empires like China and India-come to define our world? How has the gap between rich and poor increased? How and why have European ways of organizing the world come to dominate the globe? Was the Rise of the West a temporary blip? Scope: Global look (but especially Europe, China and India) 1400 -1900 Chapter by chapter breakdown: Intro In the space of just 200 years, the world has seen a great reversal of fortune: where once Asians held most of the economic cards, today it is primarily Western countries and Japan. (p. 2) Concepts addressed/ introduced in chapter: Globalization Enlightenment Communism Nation-states French Revolution Weber-Protestant work ethic Disease Industrial Revolution modernization Exploration/ Encounter Progress History Colonialism Renaissance Capitalism Slavery Modes of Historical Inquiry Comparative units of analysis Definition of Eurocentrism State legitimacy Concept of Pentimento (p. 8) Ecological analysis Historical inquiry multiple causality (contingent, accidents, and conjunctures) Chapter 1 Material and Trading Worlds Circa 1400 The Chinese, for example, had a long history of contact with these kinds of people [nomads], and in fact had come to classify them into two groups the cooked, those willing to accept some of the trappings of Chinese civilization, and the raw, those who ere not. Concepts addressed in chapter: Birth of civilization Nomadic interchange Agricultural revolution Peasants Biological Old regime Cooked and Raw World systems wildlife population impact on Lebensraum Largest urban areas Peasant revolts (comp. Pugachev, Taiping, Japan, France) Bigger Questions: Role of Population growth and decline Existence of polycentric world system Chapter 2 Starting with China During those 1100 years [650 1750], the Indian Ocean was arguably the single most important crossroads of trade and generator of merchant wealth in the worldà ¢Ã¢â€š ¬Ã‚ ¦ (p. 49) After European introduction of armed tradeà ¢Ã¢â€š ¬Ã‚ ¦ there were responses. à ¢Ã¢â€š ¬Ã‚ ¦ some Asian rulers of coastal trading cities responded by walling their territories and purchasing their own cannons and gunsà ¢Ã¢â€š ¬Ã‚ ¦. In Achehà ¢Ã¢â€š ¬Ã‚ ¦the Islamic ruler in the early 1500s built a formidable navy for the dual purpose of running the Portuguese blockade and capturing their ships and arms. Later, in the 1500s, through its contacts with the Ottoman empire, Acheh imported several large and well-made Ottoman guns, sufficient not just to defend themselves from the Portuguese, but to threaten Portuguese-controlled Malacca. Portuguese armed trading may have altered much in the Indian Ocean, but dar-al-Islam continued to limit what Europeans could and could not do in the world. (p. 63) Concepts addressed in chapter: Chinese history Indian textiles Zheng He Slavery Confucius Mongols Indian Ocean trade Crusades Origins and Spread of Islam Feudalism/ serfs Ibn Battuta 100 years war Islamic empires Reconquista Role of Constantinople Spice trade West African empires: Ghana, Mali Mediterranean trade (Venice/ Genoa) African gold- Mansa Musa Portuguese/ Spanish exploration East Africa Increase of armed trade in I.O. Chapter 3 Empires, States, and the New World, 1500- 1775 Where previously there had been several worlds in the world-the Chinese world, the Indian Ocean world, the Mediterranean world, and the Americas, as yet unknown to Europeans, Asians, or Europeans-after 1500 two new links drew the entire globe into a single world for the first time. (1492 and 1571) ..the first globalization (p. 67) By 1700, then, England had a government that, in the words of one British historian, was prepared to subordinate all foreign policy to economic ends.' (p. 88) In 1775, Asia produced about 80% of everything in the world, probably an increase from 1500. In other words, two-thirds of the worlds population-Asians-produced four-fifths of the worlds goods. Seen from another perspective, Europeans, at one-fifth of the worlds population in 1775, shared production of one-fifth of the worlds goods with Africans and Americans. Asia thus had the most productive economies in the three centuries after 1500. (p. 81) Concepts addressed in chapter: Imperial expansion Russia (4x), China(2x), Ottoman, Safavid and Mughal Decreased nomadic influence Aztec (25 m.) and Incan (16 m) empires (strengths and weaknesses) Arrival and impact of Cortez and Pizarro Columbian Exchange Disease Forced labor Silver mining Potosi, Chinese demand, Spanish Armada Textiles New World economy: Plantation system, increase of slavery, sugar State-building (wars, competition, debt, expulsions, Inquisition, Enlightenment) Mercantalism 7 years war/ French Indian wars = the first world war? Chapter 4 The Industrial Revolution and its Consequences, 1750 -1850 Indeed, India around 1700 was the largest exporter of cotton textiles in the world and supplied textiles not just to meet English demand, but throughout the world as well. Southeast Asia, east and west Africa, the Middle East, and Europe were major export markets, in addition to the large domestic Indian market. No wonder that the demand for Indian cotton in the eighteenth century was greater than all the weavers in the country can maunfacture and that India accounted for fully one quarter of the world manufacturing output in 1750. (pp. 96- 97) It was as if the British had subjugated the Indian peninsula simply in order to use its resources against China. (p. 117) Concepts addressed in chapter: Use of coal to replace wind, water animal power Cotton textiles-cost of food not labor is what made textiles cheaper Increased protectionism by E. Role of VOC and EIC Battle of Plassey/ Clive > India Use of slave markets in Americas for cheap textiles Demographic changes in China Role of gender in textile industry in China (107) Tea Opium Wars Use of iron and steam Chapter 5 By 1900, India accounts for barely 2% of world manufacturing output, China about 7%, while Europe alone claims 60% and the United States 20%. (p. 123) Without opium à ¢Ã¢â€š ¬Ã‚ ¦ there probably would have been no British empire. (p. 130) Concepts addressed in chapter: De-industrialization/ ruralization of India Industrialization of Br, Fr, Ger, US, Russia and Japan Recessions Social consequences of Industrialization factories and work women and families resistance and revolution (Communist Manifesto) Nationalism (nations- French Rev) state legitimacy Tools of empire in Africa and China (Maxim gun, quinineà ¢Ã¢â€š ¬Ã‚ ¦) Taiping Rebellion (20 m.) Japans imperialism Spanish American war Ecological trends Deforestation- India, Latin America El Nino famines (p. 148) HOW DOES THIS WORK?) Social Darwinism, racism justifies the success -> genocides Conclusion interactions among various parts of the world account for most of the story of the making of the modern world, not the cultural achievements of any one part. Indeed those achievements are not understandable except in a global context. The whole-in this case the world and its modern history-thus is greater than the sum of its parts. (p . 155) It seems to me that pentimento is an apt metaphor for exploring the patterns of change and continuity in world history. If we think of the pattern of world history being composed of two primary layers, the first is a picture of a world in which Asia shines most brightly, as it did from 1400 to about 1800. That picture, though, was covered up over the past two hundred years by a new one depicting the rise of the west. Now though that second painting is beginning to fade and elements of the first one-the wealth and power of Asia are again beginning to show through, reasserting some of the worlds previous patterns, though in new contexts and with important variations. (p. 159) Concepts addressed in chapter: 20th century developments wars, depression, technological developments, decolonization role of international organizations Idea of pentimentoChange and continuity Sequel: Story of resistance to Modern World (p. 161) Critiques: 1900 stop but examples go beyond that year Time jumping within periods (ex. of peasant rebellions) China emphasis Redundancies Synthesis Dense for students?

John Keats Essay -- essays research papers

English Literature Biographical Speech Keats, John (1795-1821) English poet, one of the most gifted and appealing of the 19th century and a seminal figure of the romantic movement. Keats was born in London, October 31, 1795,and was the eldest of four children. His father was a livery-stable owner, however he was killed in a riding accident when Keats was only nine and his mother died six years later of tuberculosis. Keats was educated at the Clarke School, in Enfield, and at the age of 15 was apprenticed to a surgeon. Subsequently, from 1814 to 1816, Keats studied medicine in London hospitals; in 1816 he became a licensed apothecary (druggist) but never practiced his profession, deciding instead to be a poet. Early Works Keats had already written a translation of Vergil's Aeneid and some verse; his first published poems (1816) were the sonnets "Oh, Solitude if I with Thee Must Dwell" and "On First Looking into Chapman's Homer." Both poems appeared in the Examiner, a literary periodical edited by the essayist and poet Leigh Hunt, one of the champions of the romantic movement in English literature. Hunt introduced Keats to a circle of literary men, including the poet Percy Bysshe Shelley; the group's influence enabled Keats to see his first volume published, Poems by John Keats (1817). The principal poems in the volume were the sonnet on Chapman's Homer, the sonnet "To One Who Has Been Long in City Pent," "I Stood Tip-Toe upon a Littl...

What is The German Question? Essay -- Germany German Essays

What is â€Å"The German Question†? What is â€Å"The German Question†? This is a question that has been posed by many analysts over the years, each having their own views on what fulfills this question. However, each agrees that it is a question of high complexity. According to Constantin Frantz, â€Å"The German Question is the most obscure, most involved and most comprehensive problem in the whole of modern history†. What makes Germanys’ question so difficult to pinpoint is the fact that for all of its existence, until 1871 and again in 1990, it has struggled to unify a nation into a single state. As history shows, the German nation has struggled to create its own nation-state. Unlike France and Britain, Germany was a nation before it was a state. That is, its people had a strong sense of nationalism and common identity as a social entity but they were lacking a strong state, or a form of political organization that claims the exclusive right to govern a specific piece of territory. As Dahrendor f states; â€Å"We want to find out what it is in German society that may account for Germany’s persistent failure to give a home to democracy in its liberal sense†. But can we really analyze the problem in this way? It has not always been the same â€Å"persistent failure† hindering Germany from giving a home for democracy, but rather the problems faced by Germany throughout history. To truly understand the German situation and its multiple struggles for unification, it is important to know the history of the present day Germany. This history is a very unique one, one very different from other European nations such as France and Britain. Therefore one can draw sharp contrasts between the process of national unification in Germany as compared to France or Britain. However, once established; â€Å"Compared with its historical precursors in England and France, industrialization in Germany occurred late, quickly, and thoroughly†. Early German history can be traced back to the House of the Hohenzollern. A family of German rulers, originating as a family of counts in Swabia in the 11th or 12th century. The Hohenzollerns ruled Prussia and eventually united and ruled Germany until the end of World War I. Their strong, rigidly disciplined armies gave Prussia a reputation for military excellence. During the 16th and 17th centuries, territorial rulers and city counci ls in Germany expanded their ... ...have provided some insight on answering these two very important aspects of â€Å"The German Question†. â€Å"When is Germany? Roughly speaking, in the last hundred years. Where is Germany? In all territories that belonged to Germany during this span of time.† I believe this is truly the most important aspect of the German Question given the countries’ constant struggle for unification. Now that Germany is finally reunited it is on a straight track to the great country it should be. Bibliography Conradt, David P. The German Polity, Longman Publishing. New York, 2001. Dahrendorf, Ralf. Society and Democracy in Germany, Norton & Company. Lamborn & Lepgold, World Politics into the Twenty-First Century. Prentice Hall, Upper Saddle River. 2003 Microsoft Encarta Premium Online; Germany. Encyclopedia Source. History of Germany. 2004. Niewyk, Donald. Lecture Notes; Inside Nazi Germany. 2004 Rosinus, Franz. Interview; Topics; German government, Helmut Kohl, political parties. 2004. Sax, Benjamin. Inside Hitler’s Germany. Heath and Company, Lexington Massachusetts. 1992. Walbruck, Harry A. Deutschland; Ein neuer Anfang. National Textbook Company, Lincolnwood, Illinois 1992.

Complexometric Determination of Water Hardness Essay

Abstract The water hardness for unknown water sample number 40 was determined. From the results of the two complexometric titrations, the water hardness of the unknown sample was calculated to be 250.9 ppm CaCO3, which agrees with the ranges of acceptable water hardness in the city of Phoenix and Tempe Arizona. Introduction When rainfall picks up impurities from the soil, ions of sodium, magnesium, calcium, iron, and other metals are dissolved into the water. These impurities are what cause residues left on glassware from the reaction with the soap used for cleaning. Water hardness is from the metal ions with a +2 charge or higher being dissolved into the rainfall. When reporting water hardness, it is reported in units of mg CaCo3/L of solution, or in ppm due to one mg of solute having one millionth of the mass of a liter of water or dilute aqueous solution. It is reported using only CaCo3 because typically, Calcium is the largest contributor to the water hardness. The purpose of this experiment was to determine the concentration of metal ion impurities in an unknown sample of hard water by performing a complexometric titration with EDTA. The results were then compared to the expected range for municipal water hardness from multiple city websites. Methods All procedures from the CHM 152 Lab, Complexometric Determination of Water Hardness (1) were followed precisely. Unknown water sample #40 was mixed with approximately 20 ml of DI water, 3.0 ml of Ammonia/Ammonium Chloride (NH(aq) Buffer pH=10), and 4 drops of Eriochrome Black T indicator solution. It was then titrated with .004197 M EDTA, which was also made in the lab from 0.7582 g of , added to 500 mL of DI water, that was then standardized with a stock Calcium Ion Solution (CaCO(aq) 1.00g/1.00L) by titration. A total of 3 titration trials were completed to find the average molarity of the EDTA, and the average water hardness of unknown water sample #40. All mass measurements were taken from a AND Balance, serial number 12321601 and all titrations were done using a KIMAX buret, #173. Pipet measurements were taken from a 25mL Bel-Art, and 15mL Bel-Art pipet. The numerical techniques used in this experiment were, stoichiometry with mole ratio for calculating the molarity of the EDTA solution and water hardness and relative average absolute deviation in ppt to show how closely the results from the Standardized EDTA titration of each trial agree with each other. Data Analysis Based on the experiment and calculations, the average calculated concentration of metal ion impurities (water hardness) in unknown sample number 40 from this experiment was 250.9 ppm. From table 1, the average molarity of the titrated was calculated to be 0.004197 M. Table 1 The molarity of the EDTA solution for each trial n was calculated as follows: .0.01000 L CaCO3 SolnTotal EDTA Delivered LÃâ€"1.000 g CaCO31 L CaCO3 SolnÃâ€"1 mol CaCO3100.1 g CaCO3Ãâ€"1 mol Na2EDTA1 mol CaCO3=Molarity of Trial n The Average Molarity of the EDTA solution was calculated as follows: Average Molarity of EDTA Solution =Calculated molarity from each trialNumber of titration trials To determine how closely the results of each trial from the Standard Disodium EDTA titration (Table 1) agreed with each other, a relative average absolute deviation calculation was done. It was calculated as follows: Absolute deviation for trial n= Na2EDTA avg molarity-Total Na2EDTA Trial n absolute deviations3Na2EDTA avg molarityÃâ€"1000=Estimated Prescision (ppt) The results of the above calculation came out to be 14.45 ppt. With the expected range of precision being at most five parts per thousand, it has been observed that the molarity of the standard Disodium EDTA solution includes some obvious error. It seems that the observation of color change when Na2EDTA was titrated to the mixture of CaCO3, DI water, Eriochrome Black T, and ammonia/ammonium chloride was the most error prone. Not knowing when to stop titrating the EDTA solution, would have accounted for a misreading of measurement for the total volume of EDTA solution added to complete the titration, making the final molarity for that trial less than what was expected. Table 2 Based on the molarity results from table 1 and the data from table 2, the average calculated water hardness of unknown water sample 40 was calculated to be 250.9 ppm CaCO3. The water hardness of unknown water sample 40 for each individual trial was calculated as follows: =Total EDTA soln Delivered L0.02500 L CaCO3 solnÃâ€"0.004197 mol EDTA1 L EDTA solnÃâ€"1 mol CaCO31 mol EDTAÃâ€"100.1 g CaCO31 mol CaCO3Ãâ€"1000mg1.0 g Average Water Hardness (ppm)≠¡mg CaCO31 L CaCO3 Interpretation of Results Based on the data, the calculated water hardness of the unknown sample number 40 (250.9 ppm), is within range of the city of Phoenix’s calculated range of 164-291 ppm (2) and the city of Tempe’s calculate range of 150-400 ppm (3). References 1. Complexometric Determination of Water Hardness, Procedures, Mesa Community College CHM152LL website, http://www.physci.mc.maricopa.edu/Chemistry/CHM152/index.html, accessed 9/7/2013. 2. City of Phoenix website. http://phoenix.gov/waterservices/quality/index.html, accessed 9/8/2013. Copyright 2013 3. City of Tempe Az website. https://www.tempe.gov/index.aspx?page=1289#Hardness, accessed 9/8/2013. Copyright

Robots in Society

zombis in federation Some argue that the increasing expend of zombies might be dangerous for us. now robots play an efficient and useful eccentric in our society. We use robots every day. For interpreter, phones, calculators, microwaves, printers, and computers. I agree with the claim that robots roll in the hay be harmful to us. Robots may be a convenient and armed serviceful way to coiffe everyday functions, but they can alike have a negative intrusion on our lives. The use of robots allow pay us indolent, go against our ethics and put up control.Although robots can be harmful to us they would be laboursaving to us in the colonization of mar. What is a robot incisively? A robot is a motorcar capable of carrying come forward a k nonty series of actions automatically. So how can this apparatus be harmful to us? Robots fool away away our responsibility. We leave rely alone on a device to do everything for us, and lose our capability to do things on our own. We lose control. There get out be no need for people to socialise as robots will go become errands, and function as eyes and ears for example a cellphone.There will be no need for us to do anything if we lead to make new robots with new functions and hold in using them. There ar too some ethical issues with using robots. Robots behave away work from homo. Robots dont have emotion feelings, and thoughts like globe do. They atomic number 18 incapable of making the justifiedly decisions. They will do exactly what they be programed to do no matter what it controls, which can be good and bad. The argument that robot workers demand jobs from human workers is certain.It is also true that these jobs are generally repetitive jobs, are ofttimes hazardous to human workers. From Robot Code of Ethics to Prevent humanoid Abuse, Protect Humans By Stefan Lovgren for guinea pig Geographic News , in his term he quotes , From experience, the problem is that giving robots morals is l ike teaching an ant to yodel. Were not there yet, and as many of Asimovs stories show, the conundrums robots and valet would face would result in to a greater extent than tragedy than utility, said Tilden, who works for howler Wee Toys in Hong Kong. What dangers might robots deliver to humans?The argument that robot workers school jobs from human workers is true. It is also true that these jobs are generally repetitive jobs, are often hazardous to human workers. Robots will take away many jobs from humans. Robots will be more efficient, hardworking, and they dont require a salary. Taking away jobs from humans will increase poverty. People will abuse the power of robots. Robots may have the appearance _or_ semblance useful but they will in the end make society worse. Humans will become indolent because they wont have to work and carry out daily routines anymore.Although robots could possibly have a negative impact on our lives, they could also be beneficial to us if we are to colonize Mars. Technology on Mars would be essential to our survival considering the conditions. Robots would help us to calculate the types of buildings we would need to build, what our diets would harp of, and climate control. Robots in the modern day society could tear us away from our ethics and work. They can be helpful when used correctly and appropriately. The increase of robots will most likely do more harm than good to todays society, and will result in a negative impact to our lives.

Sample Accountable Plan

It is the policy of the comp any to reimburse any officer or employee for go with put downs give for by such unmarrieds from their own personal bullion on the Companys behalf, in the pursuit of phoner affair. It is the intent of this resolution to satisfy the Accountable pattern requirements under Internal Revenue mark separate 61(c) and the substantiation requirements under Internal Revenue Code Section 274(d). Moreover, Section 1. 2-2(c)(1) of the Income Tax Regulations provides that a reimbursement or other depreciate allowance arrangement for demarcation expenses gainful or incurred by an employee are paid under an accountable plan if the arrangement meets the 3 requirements of a dividing line liaison, substantiation, and returning amounts in overmuchness of expenses. Therefore, all reimbursements testament follow these simple guidelines 1) totally individuals seeking reimbursement shall substantiate the expense by providing produce of payment in the form of a n invoice to the company prior to any reimbursement.Accordingly, employees are required to turn in detailed expense reports describing from each one element of an pulmonary tuberculosis with the necessary receipts within 30 years of returning from a business trip or incurring an entertainment expense but no later than 60 days later on it is paid or incurred. 2) All expenses must be pertinacious to have a direct business connection relating to the operations of the Company, personal expenses will not be reimbursed. Personal expenses if reimbursed will be treated as W-2 takings to the employee. ) All reimbursements by the Corporation shall be made for the expended amounts, pursuant to substantiated business expenses approved from employee expense reports or the proper invoices being submitted by the individual employee seeking reimbursement.The reimbursement relating to travel and entertainment expenses requires employees to describe each expense, the business purpose it served , and, for entertainment expenses, the names and business relationship of the persons entertained in addition to the witness of, place of, duration of, and participants in any business discussion that occurred directly before or after the entertainment. ) Reimbursements may be made prior to and in anticipation of the individual incurring the expense come out of personal funds, however, upon incurring such expense, the individual will produce the invoice related to such expense and reimburse the company for any glut funds paid exceeding the invoice amount. In cases where the reimbursement of the special funds is not paid back to the Company, the excess will be reported as W-2 wages pursuant to Section 1. 62-2(c)(3) of the Income Tax Regulations for that individual at the end of the accounting period.

Marketing Plan: Product and Performance Essay

Executive SummaryMobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today how that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform click all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop.You get your product to begin with.The english major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college easy going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time.This is different from male portable radio listeners as the FM channels are replacing cassettes as a music source while driving, o ther survey shows that second one of the popular source of music are the FM stations, FM 89, 91 and 106.Finding the demographics of your target marketplace will permit you to good tailor the launch strategy to the folks.

180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd wired and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history.A merchandise is a new product procured or produced by the business to meet with the requirements of the customer.Our Secondary objective is to make good profits and make few more products like this with working hand in hand with the fashion and our way would be walking extract from earrings to necklaces, bracelets and other fashion accessories.Marketing ResearchMethods of Data collection:Basically there are two methods of data collection:1) Primary Data2) Secondary DataPrimary Data Collection:Primary available Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different many friends and family members and also many strangers.Secondary Data Collection:Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material.The aim is getting your product into the industry although delivery methods vary widely based on the product.

In other words, the market we are making is new from where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps logical and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios deeds that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of static mobile phones.The ProductIntroduction of product:Now days, mobility is becoming an important factor in electronic devices.A superb product isnt simple to define since itll mean things.Technical and Functional Aspect of the Product:This gross product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to many more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of gross product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier good for people to wear and increase the range of our target market.To start with, youre mindful of how much it costs to create your merchandise.

Issue: How to identify the potential outlets?Mission statement:â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological more flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement:â€Å"Innovation†Our product Oriented Definition:â€Å"We manufacture earrings local radio with music player†Our Market Oriented Definition:â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect curious blend of fashion and technology that makes you feels different and latest than others.†Target MarketMoby X will form a major share of its domestic market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design.Describe the way your target marketplace free will get your merchandise and also how youll market your goods.The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products.Positioning†¢Product Positioning:Moby X would provide higher frequency range compared to other radios available in the market, good will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that various forms our distinctive attribute.Value Proposition:Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different letter from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable.In the product description, you should explain what product or your service is, the particular thrust of apply your strategy and the strategies thatll be used to do your own objectives.

†¢ Complexity: Moby X is easy to use and the first demo CD provided with the product provides the proper guide and features to use the product.†¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered.†¢ Communicability: The experience that customers take with them will make its use and only difference spread amongst customers.Market AnalysisBasis of SegmentationDemographic segmentation:Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of little special interest to market executives.In the end, it is not mysterious and youll be able position to promote your company or to manage a person to deal with advertising for you once you understand how pieces fit together.Any one lying in the income bracket of Rs 50,000+ can afford this productPsychographic Segmentation:The psychographics of the Moby X can be analyzed by r eviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation:Under this aspect LAPCO Company has based their automatic segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio logical and music player facility which is easy to use, and more over its attractive mix of not only radio and music player great but also as a fashion accessory.The plan has to be accessible to any employee at any given moment.

Proper awareness about the product logical and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people.Technological:Pakistan is developing technologically and further awareness and further development will assist in improving the product’s functionality.Competitor AssessmentCOMPETITOR ANALYSISMoby X is competing in portable media industry.Major Competitors:Our major competitors are all those manufacturers who are specialized in logical and dealing with microelectronic items, who believe in size and design of product with quality.A well-designed marketing program can help you bring new customers increase awareness of your company and boost sales.COMPETITIVE STRATEGIESDifferentiation:Moby X is an innovation in the arena of radios and all kinds of classical music players. It gives connectivity to the outside world in a way that adds value and beauty to the face.Focus:Moby X is designed especially unlooked for upper middl e class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters.COMPETITIVE POSITIONMultiple Markets:We what are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle social class of the society.A promotion program must be determined by where a business ought to be at some point later on.

Since our product is new we great need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product.Marketing StrategyMARKETING MIXPRODUCT CLASSIFICATION:Moby X is broadly classified as consumer product and under this category we define it as a own specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity.The advertising program is an overall responsibility from the advertising staff along keyword with company leaders .It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to fair share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater based its customers for solving all  their queries regarding the product. Online purchasing service is also available.Face it is a chore.

3 years (Limited) Warranty.Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the low weight of the earring radio.Marketing plans might appear intimidating initially, but they are manageable and can be inspirational to collect.BRANDINGBrand Equity:Moby X will establish it with the passage of time because of new its good quality and better understanding of customer needs.Brand Name Selection:Moby X is selected as the brand name because it defines the mobility and easy to around carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory).Brand Sponsorship:LAPCO is manufacturer’s brand.Brand Development:No extension.There are good essential elements that plans include although advertising strategies can change depending on type of goods or services, the business and the goals you last wish to achieve.

Free demo CD is also given. Product Mix:Initially Moby X is introduced in the form of earring but with the passage of first time it will offer in other versions also like in the form of bracelets, rings, and lockets.Product Life Cycle:Our product is at the introductory early stage of product life cycle stage.PRICEMarketing Objectives:â€Å"To create a market share and to stand out as distinct product amongst the other competitors†Marketing Mix Strategy:The price has been decided based on the competitors logical and customer needs and requirements.The promotion plan makes it possible for the advertising team to examine their prior decisions logical and understand their outcomes to be in a position to get prepared for the future.PRODUCT PRICING STRATEGYComparing competitor’s pricingCompetitorPriceSinclair XI Button RadioRs. 2304.93FM Mini Radios Rs.719.3500.PLACEMENTThe product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value.

Newspaper:Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes.Since it is a fashion product also magazines such like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product.Billboards:The locations where we have decided to place our advertisements are cell all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets how are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other foreign markets like Tariq road, Saddar Mobile mall and the road that leads t o Jinnah International Airport.com that special offers all the latest songs.Sales Promotion:One free pair of earring apart from the one already provided in the package would be given with the product.Public relations:Brochures providing details of the safety of wood using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product.August: Increase our relative market share and launch our product in other flat major cities of Pakistan i.e. Lahore, Islamabad.September: We will start an integrated internet campaign targeting young college students.